Thursday, March 01, 2007

Google: Click fraud costs us $1 billion a year

Google: Click fraud costs us $1 billion a year by ZDNet's Larry Dignan -- Google today unveiled more details about the percentage of click fraud on its network and what it plans to do to combat it. Overall, Google said on its Adwords blog that invalid clicks represent less than 10 percent of all clicks. However, that percentage can add up. "At Google’s current revenue rate, every percentage point [...]

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